Director of Sales & Marketing

The Botany is a secluded, 20-villa luxury resort opening in 2026 on the western tip of St. Thomas in the U.S. Virgin Islands. Surrounded by the wild beauty of Botany Bay and shaped by an ethos of intimacy, restraint, and attentiveness, The Botany will be one of the most anticipated openings in the Caribbean.

We are seeking a seasoned Director of Sales & Marketing to shape our commercial strategy and introduce this exceptional property to the world’s most discerning travelers and the travel professionals they trust. The right candidate will bring deep experience in the high-luxury resort space, a proven track record of driving buyout and event business, and strong relationships within the global luxury travel advisor community. Most importantly, this leader will have a sharp eye for opportunities and the instincts to nurture long-term, brand-aligned growth.

This role may be remote or hybrid, but candidates must be based in one of the following locations: St. Thomas, or nearby USVI, Dallas, New York, Miami, or Atlanta. Frequent travel is required, including 1–2 weeks per month on island and regular sales travel into key feeder markets and industry events.

What You’ll Do

· Serve as the strategic lead for all sales, marketing, and revenue initiatives, from pre-opening through stabilization.

· Build and activate a commercial plan that aligns with The Botany’s positioning as a private, highly personalized luxury destination.

· Cultivate high-value business from UHNW individuals, private groups, wedding clients, corporate retreats, and full-resort buyouts.

· Own and grow key relationships with top-tier luxury travel advisors, consortia, and industry partners.

· Represent The Botany at industry events, conferences, and sales missions, both virtually and in-person.

· Partner closely with the on-property team to ensure that all guest touchpoints reflect the integrity and tone of the brand.

· Develop content, campaigns, and assets that elevate the brand in both digital and traditional luxury travel channels.

· Analyze performance metrics and adjust strategies to ensure sustainable, long-term growth and healthy channel mix.

Who You Are

· A luxury hospitality sales and marketing leader with at least 7–10 years of experience, including significant tenure with small, independent Caribbean resorts.

· A trusted partner to the luxury travel advisor community, with existing relationships across top networks including Virtuoso, Traveller Made, Signature, and others.

· Deeply experienced in buyouts, events, and bespoke group business, especially within the high-end leisure and lifestyle segments.

· A strong communicator who can articulate vision, inspire trust, and advocate for the brand across multiple markets and mediums.

· Agile, proactive, and comfortable working independently or remotely, while staying deeply connected to the on-property team.

· Excited to embrace frequent travel, including 1–2 weeks per month on property in St. Thomas, and regular visits to feeder markets and industry events.

Other Functions: (This list of other functions is not exhaustive and may be supplemented and changed as necessary.)

• Participate in industry organizations.
• Maintain an open line of communication between guests, employees, and management.
• Input and retrieve information from computer system for file maintenance, correspondence and preparation of forecasts and marketing input.
• Assist office in any other administrative duties as needed.
• Serves as a member of the hotel commercial leadership team.

Education and/or Experience:

• Comparable hotel and scope experience preferred i.e. independent, lifestyle hotels.
• Experience setting up systems, recruiting and building a team, or opening a hotel.
• Proven track record of successes in achieving revenue objectives.
• Proven ability to recruit, motivate and train sales team.
• Four-year college degree preferred.
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
• Additional/advanced degree coursework in business administration, marketing, and communications a plus.
• Requires substantial operations/sales leadership experience; preferably 10 years or more.

Specific Job Knowledge, Skills and Abilities:

• Ability to perform critical analysis.
• Ability to manage extensive amounts of information and provide constructive feedback/direction.
• Extensive knowledge of negotiating and sales procedures associated with the hotel industry.
• Excellent spoken and presentation skills.
• Considerable ability to listen effectively.
• Ability to work effectively both independently and as a team.
• Ability to delegate, manage and organize complex projects and establish priorities consistent with department/hotel objectives.
• Ability to effectively deal with department heads, customers, and team members, some of whom will require high levels of patience, tact and diplomacy.
• Ability to manage multiple projects, meet and work effectively under time and resource constraints.
• Ability to effectively lead a team of professionals.

Physical Demands: The physical demands described below are representative of those that must be met by an employee to successfully perform the essential duties of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform their essential duties. 

While performing this job, the employee is regularly required to stand, walk, sit, speak, hear, reach, bend over, stoop, use hands, use fingers, write, see, feel objects, handle paper, wires, pens, boxes, and occasionally kneel.  Occasional lifting or moving may be required of objects of up to 100 pounds of force occasionally; and /or 50 pounds or force frequently and /up to 25 pounds of force constantly to lift, push, pull or otherwise move objects.

Job Type: Exempt

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Hospital indemnity insurance
• Eligible to participate in the Employee Referral Bonus Program.

About The Botany

The Botany is a privately owned luxury resort and spa located within the Preserve at Botany Bay—a pristine stretch of coastline on the far western tip of St. Thomas. This protected enclave, where the Caribbean Sea and Atlantic Ocean meet, is home to lush hillsides, golden beaches, and a sense of stillness that is increasingly rare.

St. Thomas is part of the U.S. Virgin Islands, located just east of Puerto Rico in the Lesser Antilles. Though the island is well known for its ports and vibrant energy, the Botany Bay area remains a world apart, peaceful, preserved, and deeply rooted in the natural and cultural history of the region.

When it opens, the resort will feature 23 ocean-facing villas, a spa, two pools, and a food and beverage program inspired by Caribbean flavors and seasonal abundance. More than a hotel, The Botany is an invitation to pause, reconnect, and experience luxury that feels both effortless and profound.

If you are ready to lead with care, create something lasting, and help redefine luxury in the Virgin Islands, we welcome your application.

This is a rare opportunity to introduce one of the Caribbean’s most distinctive new resorts to the world. If you are ready to bring your expertise, network, and creativity to The Botany, we’d love to hear from you.

The Botany is committed to full compliance with Virgin Islands Department of Labor standards and all applicable labor laws